Q2 2026 Glamnetic net revenue is pacing to $30.15M, up +44.6% YoY from $20.86M in Q2 2025. Retail sell-in leads the growth at +62.2% YoY (38.5% of the mix), with Amazon close behind at +47.9% (34.7% of the mix); DTC is the laggard at +21.9% blended — Shopify modest (+7.1%) with TikTok Shop still surging off a small base (+244.0%). Figures are full-quarter projections from actuals through Jun 25. Prime Day (Jun 23–26) is in progress: its Jun 23–25 days are in the Amazon actuals, and the rest of June is projected at the normal (non-Prime-Day) rate.
| Channel | Q2 2026 | % of Mix | Q2 2025 | % of Mix | YoY $ | YoY % |
|---|---|---|---|---|---|---|
| Retail Sell-In | $11.62M | 38.1% | $7.16M | 34.3% | +$4.46M | +62.2% |
| ▶Amazon | $10.46M | 34.3% | $7.07M | 33.9% | +$3.39M | +47.9% |
| ▶DTC | $8.41M | 27.6% | $6.62M | 31.8% | +$1.79M | +27.0% |
| Total | $30.49M | 100% | $20.86M | 100% | +$9.63M | +46.2% |
Excludes wholesale sell-in — small-base channel; not material to mix view.
Shopify share dropped 10pp (30→22%), TikTok tripled (1.8→4.2%), Retail expanded 7pp on new accounts.
Retail (+$4.46M, +62.2%) and Amazon (+$3.39M, +47.9%) drove ~85% of the +$9.29M YoY growth; DTC added +$1.45M (+21.9%). See each tab's waterfall for the sub-channel breakdown.
| Launch / Channel | Launch Date | Apr | May | Jun | Total | % Distribution |
|---|---|---|---|---|---|---|
| ▶Euro Summer | Apr 16, 2026 | $757.3K | $801.3K | $561.8K | $2.12M | 78.9% |
| Amazon | $120.3K | $333.9K | $335.5K | $789.7K | 37.2% | |
| Shopify | $550.8K | $416.4K | $204.1K | $1.17M | 55.2% | |
| TikTok | $86.1K | $51.0K | $22.2K | $159.2K | 7.5% | |
| ▶Glamzilla 2.0 | May 2026 | — | $149.9K | $53.7K | $203.5K | 7.6% |
| Amazon | — | — | — | $0 | 0.0% | |
| Shopify | — | $125.6K | $42.9K | $168.5K | 82.8% | |
| TikTok | — | $24.3K | $10.7K | $35.0K | 17.2% | |
| ▶Glam Icons 2.0 | Jun 4, 2026 | — | — | $365.0K | $365.0K | 13.6% |
| Amazon | — | — | $90.1K | $90.1K | 24.7% | |
| Shopify | — | — | $225.3K | $225.3K | 61.7% | |
| TikTok | — | — | $49.5K | $49.5K | 13.6% | |
| Total | $757.3K | $951.2K | $980.4K | $2.69M | 8.8% of qtr |
Three Q2 2026 launches landing one per month — Euro Summer (Apr 16), Glamzilla 2.0 (May), and Glam Icons 2.0 (Jun 4) — each counted only from its launch month, $2.88M combined, ~10% of quarter net revenue (June projected to a full month). Euro Summer led at $2.23M; Glam Icons 2.0 $0.44M; Glamzilla 2.0 $0.21M. Each is isolated to its own 2.0 collection, tracked separately from the sustaining base Glam Icons / Glamzilla. Parent row % = share of the $2.88M launch revenue; sub-row % = channel mix within each launch. Love Notes and the Fruit Collection are Q1 2026 launches now sustaining, not counted here.
Three Q2 2026 launches landing one per month — Euro Summer (Apr 16), Glamzilla 2.0 (May), and Glam Icons 2.0 (Jun 4) — each shown only from the month it launched, so the stack builds across the quarter ($0.76M April → $0.95M May → $1.18M June), $2.88M combined, ~10% of quarter net revenue (June projected to a full month). Euro Summer leads at $2.23M (77% of launch revenue) as the only full-quarter new collection; Glam Icons 2.0 adds $0.44M (June) and Glamzilla 2.0 $0.21M. The coral line tracks launch revenue as a share of DTC+Amazon revenue, climbing 12% → 16% → 20% as the launches compound. Each launch is isolated to its own collection — the 2.0 drops are tracked separately from the sustaining base Glam Icons / Glamzilla. Channel detail in the Launch Contribution table above.
Five-quarter view — total revenue rose from $20.8M (Q2 2025) to a projected $30.0M (Q2 2026), +44% YoY, after peaking at $32.5M in Q1 2026 on a one-time retail order surge. Retail is now the largest channel (~39% of the mix) on the ULTA/Walmart expansion; Q4 2025 was Amazon-led on holiday spend. Shopify's share is no longer a one-way decline — it slid 30% → 28% → 28% → 20% but ticked back up to ~22% in Q2.
DTC blended revenue of $8.07M (+21.9% YoY) was driven by TikTok Shop scaling (+$898K / +244.0% YoY, US/CA) alongside modest Shopify growth (+$440K / +7.1% YoY, US/CA). UK remains a small but fast-growing bucket (+147.5%).
| Sub-channel | Q2 2026 | Q2 2025 | YoY $ | YoY % |
|---|---|---|---|---|
| Shopify (US/CA) | $6,876,534(81.7%) | $6,181,499(93.3%) | +$695,035 | +11.2% |
| TikTok Shop (US/CA) | $1,366,909(16.2%) | $367,969(5.6%) | +$998,939 | +271.5% |
| UK (Shopify UK + TikTok UK) | $168,901(2.0%) | $75,353(1.1%) | +$93,547 | +124.1% |
| DTC Total | $8,412,344(100%) | $6,624,822(100%) | +$1,787,522 | +27.0% |
Net revenue. Shopify (US/CA) = Shopify storefront US. TikTok Shop (US/CA) = TikTok with US country. UK = any storefront tagged UK (Shopify UK + TikTok UK combined).
| Channel | April | May | June | Q2 Total 2026 (YoY) |
||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 2025 | YoY | 2026 | 2025 | YoY | 2026 | 2025 | YoY | ||
| Shopify (US/CA) | $2,474,861 | $1,921,158 | +28.8% | $2,131,453 | $2,164,436 | −1.5% | $1,891,850 | $2,095,904 | −9.7% | $6,498,164(+5.1%) |
| TikTok Shop (US/CA) | $535,126 | $130,872 | +308.9% | $403,086 | $119,919 | +236.1% | $357,248 | $117,178 | +204.9% | $1,295,459(+252.1%) |
| UK (Shopify UK + TikTok UK) | $54,556 | $33,178 | +64.4% | $62,461 | $22,222 | +181.1% | $43,236 | $19,953 | +116.7% | $160,254(+112.7%) |
| Total DTC | $3,064,543 | $2,085,208 | +47.0% | $2,597,000 | $2,306,577 | +12.6% | $2,292,334 | $2,233,036 | +2.7% | $7,953,877(+20.1%) |
| Customer Type | Q2 2026 | % of DTC | Q2 2025 | % of DTC | YoY $ | YoY % |
|---|---|---|---|---|---|---|
| ▶First-Time | $3,398,667 | 40.4% | $3,272,973 | 49.4% | +$125,693 | +3.8% |
| ▶Returning | $5,013,677 | 59.6% | $3,351,848 | 50.6% | +$1,661,829 | +49.6% |
| Total DTC | $8,412,344 | 100% | $6,624,822 | 100% | +$1,787,522 | +27.0% |
Full DTC — Shopify (US/CA), TikTok Shop (US/CA), and UK (Shopify + TikTok). Net revenue. Expand First-Time or Returning for the channel split. Customer status uses Omni's customer-history flag — first-ever purchase across all DTC, lifetime (global): a buyer is counted once and bucketed into the channel where the revenue landed, so the three channel rows sum to each parent and to Total DTC. Omni has no per-channel-cohort flag, so the same global definition applies to every channel. (The AOV × Volume table below stays Shopify + TikTok US/CA combined.)
AOV × Volume = Revenue. Decomposes the quarter's growth by channel, by customer status, and total — answers whether revenue grew from more orders or bigger orders. Q2 2026 growth was volume-led: orders +20.5% on roughly flat AOV (+1.1%).
| Category | Order Volume Q2 2026 (YoY) | AOV Q2 2026 (YoY) | Revenue Q2 2026 (YoY) | Story |
|---|---|---|---|---|
| Shopify (US/CA) | 94,785 (+0.2%) | $72.55(+11.0%) | $6.88M(+11.2%) | Basket-led — higher AOV, flat volume |
| TikTok Shop | 35,658 (+270.0%) | $38.33(+0.4%) | $1.37M(+271.5%) | Volume-led — more orders at flat AOV |
| UK | 5,358 (+97.6%) | $31.52(+13.4%) | $169K(+124.1%) | Both volume and basket up |
| First-Time | 62,133 (+8.4%) | $54.70(−4.2%) | $3.40M(+3.8%) | More orders at smaller baskets |
| Returning | 73,941 (+48.6%) | $67.81(+0.6%) | $5.01M(+49.6%) | Volume-led — more orders at flat AOV |
| Total DTC | 136,103 (+27.1%) | $61.81(−0.1%) | $8.41M(+27.0%) | Volume-led — more orders at flat AOV |
Shopify (+$695.0K, US/CA only) and TikTok (+$998.9K, US/CA only) — TikTok is the larger contributor. UK adds another +$93.5K (small base, +124.1% growth).
Toggle Shopify / TikTok / UK. New-to-brand vs returning by the same global customer flag as the table above (first-ever purchase across all DTC, lifetime) — Omni has no per-channel-cohort flag, so the definition is identical for every channel. Completed quarters are raw Omnichannel actuals; the current quarter (*) is projected to a full quarter. Y-axis rescales per channel (Shopify ~$6M/qtr, TikTok ~$1.3M, UK ~$0.2M), so compare each channel's shape over time, not bar heights across channels.
DTC US/CA only (Shopify + TikTok Shop combined). $/day = total promo revenue ÷ promo days, the efficiency metric. Prior-year windows aligned to the same weekday calendar (e.g., Memorial Day 2025 = May 23–26 Fri–Mon). Source: ClickUp D2C Launch & Promo Calendar; revenue from Omni.
| Promo | 2026 Window | Days | 2026 Revenue | 2026 $/day | 2025 Revenue | 2025 $/day | $/day YoY | Discount |
|---|---|---|---|---|---|---|---|---|
| Spring Blowout Sale | Apr 20–26, 2026 | 7 | $910,631 | $130,090 | $545,750 | $77,964 | +66.9% | 20% off (40% select) |
| Memorial Day | May 20–25, 2026 | 6 | $690,376 | $115,063 | $452,078 | $75,346 | +52.7% | 20–25% off (+30% Insiders) |
| KRG's Bday 4-Hour Flash | Jun 12, 2026 | 1 | $226,602 | $226,602 | $114,600 | $114,600 | +97.7% | 40% off (4-hr flash) |
| Total — 3 Core Promos | 14 days | 14 | $1,827,610 | $130,544 | $1,112,428 | $79,459 | +64.3% |
$/day on the x-axis, total promo revenue on the y-axis, bubble size = promo days. Grey = 2025 baseline; color = 2026 (each promo gets its own pink shade). Hover any bubble or arrow for the full breakdown.
The Q2 featured set is Spring Blowout, Memorial Day, and the KRG Birthday 4-Hour Flash. Discount-rate column reflects published promo terms, not realized basket-level discount (which varies by mix). Minor evergreen offers (Mercury Retrograde, Daylight Savings, Baecation, etc.) are excluded — the V1 scope is core/big promos only.
| # | Parent Collection | Q2 2026 | Q2 2025 | YoY | Launch | Notes |
|---|---|---|---|---|---|---|
| 1 | Euro Summer #1 TT | $1,334,892 | — | NEW | Apr 2026 | Largest DTC launch of the quarter |
| 2 | Glam Icons #2 TT | $703,613 | — | 1st Q2 | Nov 6, 2025 | First full Q2 — strong cross-channel sustain |
| 3 | Siren's Cove #3 TT | $433,889 | $641,778 | −32.4% | May 1, 2025 | Lapping its Q2 2025 launch quarter |
| 4 | Spring Edit #5 TT | $378,577 | — | 1st Q2 | 2025 | First full Q2 — seasonal spring catalog |
| 5 | Love Notes #4 TT | $258,101 | — | 1st Q2 | Jan 14, 2026 | First full Q2 — Q1 2026 launch sustaining |
| 6 | Fruit Collection #8 TT | $237,821 | — | 1st Q2 | Feb 11, 2026 | First full Q2 — "The Juicy Drop" |
| 7 | Love in Bloom #6 TT | $210,616 | $324,168 | −35.0% | Jan 23, 2025 | Lapping the blockbuster Q1 2025 launch |
| 8 | Pre-Adhesive Nails — | $188,968 | — | 1st Q2 | Mar 9, 2026 | First full Q2 — first pre-adhesive press-ons |
| 9 | Glamzilla 2.0 #9 TT | $186,934 | — | NEW | May 2026 | NEW Q2 2026 launch |
| 10 | Happily Ever After — | $173,958 | $400,634 | −56.6% | Feb 27, 2025 | Maturing off its 2025 launch |
Cross-rank shows the same collection's rank on TikTok Shop. "—" means outside the TikTok top 10. Launch dates from ClickUp Product → 2025/2026 Launches lists, with corrections from Steph. Scope: Shopify US/CA only — values do not include TikTok Shop or UK contributions. See the 5-Quarter Trajectory table below for the Shopify + TikTok combined view.
| # | Parent Collection | Q2 2026 | Q2 2025 | YoY | Launch | Notes |
|---|---|---|---|---|---|---|
| 1 | Euro Summer #1 SH | $177,740 | — | NEW | Apr 2026 | Largest DTC launch of the quarter |
| 2 | Glam Icons #2 SH | $171,460 | — | 1st Q2 | Nov 6, 2025 | First full Q2 — strong cross-channel sustain |
| 3 | Siren's Cove #3 SH | $122,977 | $39,448 | +211.7% | May 1, 2025 | Lapping its Q2 2025 launch quarter |
| 4 | Love Notes #5 SH | $61,334 | — | 1st Q2 | Jan 14, 2026 | First full Q2 — Q1 2026 launch sustaining |
| 5 | Spring Edit #4 SH | $60,061 | — | 1st Q2 | 2025 | First full Q2 — seasonal spring catalog |
| 6 | Love in Bloom #7 SH | $52,839 | $30,917 | +70.9% | Jan 23, 2025 | Lapping the blockbuster Q1 2025 launch |
| 7 | Nail Remover — | $48,011 | $19,858 | +141.8% | Mature | Mature catalog staple |
| 8 | Fruit Collection #6 SH | $40,091 | — | 1st Q2 | Feb 11, 2026 | First full Q2 — "The Juicy Drop" |
| 9 | Glamzilla 2.0 #9 SH | $37,804 | — | NEW | May 2026 | NEW Q2 2026 launch |
| 10 | Fright Night — | $34,400 | — | 1st Q2 | Aug 28, 2025 | First full Q2 — Halloween catalog off-season base |
Cross-rank shows the same collection's rank on Shopify. "—" means outside the Shopify top 10. Scope: TikTok Shop US/CA only — values do not include Shopify or UK contributions.
Combined Shopify + TikTok Shop (US/CA only — UK excluded for parity with the underlying tables). Eight of the top ten are 2025 or 2026 launches. Love in Bloom is the lone repeat from Q2 2025's top ranks — and it's down 42% YoY (combined Shopify + TikTok basis) as the launch lap effect fades.
Combined Shopify + TikTok Shop (US/CA only — does not include UK). Sortable. % of DTC = share of Q2 2026 DTC total ($8.41M). Scope note: values may differ by ~1–3% from the Shopify pane + TikTok pane sums in the Top 10 tables above due to UK exclusion.
| # | Collection | Q2 25 | Q3 25 | Q4 25 | Q1 26 | Q2 26 | % of DTC | Trajectory | Q2→Q2 YoY |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Euro Summer | — | — | — | — | $1.54M | 18.3% | NEW | |
| 2 | Glam Icons | — | — | $0.69M | $0.74M | $0.89M | 10.6% | NEW | |
| 3 | Siren's Cove | $0.86M | $0.54M | $0.28M | $0.40M | $0.57M | 6.8% | −34% | −33.9% |
| 4 | Spring Edit | — | — | — | $0.15M | $0.45M | 5.3% | NEW | |
| 5 | Love Notes | — | — | — | $1.03M | $0.33M | 3.9% | NEW | |
| 6 | Fruit Collection | — | — | — | $0.48M | $0.28M | 3.4% | NEW | |
| 7 | Love in Bloom | $0.44M | $0.36M | $0.42M | $0.52M | $0.27M | 3.2% | −38% | −38.3% |
| 8 | Glamzilla 2.0 | — | — | — | — | $0.23M | 2.7% | NEW | |
| 9 | Happily Ever After | $0.47M | $0.26M | $0.30M | $0.24M | $0.21M | 2.5% | −56% | −55.5% |
| 10 | Nail Remover | $0.28M | $0.33M | $0.29M | $0.23M | $0.20M | 2.4% | −27% | −27.2% |
| 11 | Pre-Adhesive Nails | — | — | — | $0.14M | $0.20M | 2.3% | NEW | |
| 12 | Glamzilla | — | $0.78M | $0.51M | $0.28M | $0.18M | 2.2% | NEW |
Top 12 DTC collections account for ~64% of Q2 2026 DTC revenue. The genuine Q2 2026 launches in the set are Euro Summer, Glamzilla 2.0, and Glam Icons 2.0; Love Notes and the Fruit Collection are Q1 2026 launches now sustaining (lapping their launch quarter), alongside post-2025 drops (Siren's Cove, Happily Ever After) and mature SKUs (Nail Remover) that hold share but cool YoY.
Confirmed launches landing in Q2 2026 per ClickUp Product → 2026 Launches list. Channel mix bar shows Shopify (US/CA), TikTok Shop (US/CA), and UK (Shopify+TTS combined) split. Scope: DTC Total Q2 = Shopify US/CA + TikTok Shop US/CA + UK (Shopify + TTS), so values include the full DTC footprint per launch. Promo concurrency analysis pending V1.1.
| Collection | Launch Date | DTC Total Q2 | Channel Mix | Comment |
|---|---|---|---|---|
| Euro Summer | Apr 16, 2026 | $1,512,179 | 87.0% · 11.5% · 1.5% | Largest DTC launch of the quarter |
| Glamzilla 2.0 | May 2026 | $223,147 | 82.4% · 17.2% · 0.4% | Sequel drop; strongest TikTok mix of the three |
| Glam Icons 2.0 | Jun 4, 2026 | $177,375 | 85.9% · 14.1% · 0.0% | Phase 1; only weeks of Q2 sales |
Note: Glam Icons ($763K Q2 2026 DTC) and Siren Cove ($474K Q2 2026 DTC) also contributed substantial revenue but are 2025 launches (Glam Icons Q3–Q4 2025; Siren Cove May 1, 2025) — their Q2 2026 numbers represent sustaining performance, not new launch contribution. Quick Press Mani total = Pre-Adhesive Nails only; PR Box ($15K Shopify) excluded as a non-consumer SKU.
Each quarter's DTC revenue (Shopify + TikTok, all regions) split by how recently each collection launched — newest launches at the base, aging upward into the gray existing catalog (4+ quarters old). The purple line is the share from collections launched in the trailing four quarters: it stepped up from ~47% to ~55% and has held there, so DTC is now structurally about half launch-driven. Current quarter projected to a full quarter. Hover any band for its revenue, share of the quarter, and collection count.
Aug 2025 was the inflection point — TikTok Shop went from a sub-$200K channel to >$400K in a single month and held the higher floor since. Nov 2025 hit $791K (BFCM peak). Q2 2026 sustaining at $585–712K despite no holiday tailwind = real, durable scale.
2026 includes forecast for unfilled months. Source: DTC Revenue Forecast → forecast_dash.
Q1 2024 → Q4 2026 (forward quarters include forecast). Each quarterly stack shows revenue contribution by launch-year cohort.
Running total of DTC net revenue from W1 onward, by year. DTC = Shopify + TikTok Shop combined. 2026 partial through W24 (week ending Jun 14). Source: Omni Omnichannel Revenue. Hover any point for cumulative $ at that point in the year.
Amazon is pacing to $10.46M in Q2 2026 — up +47.9% YoY from $7.07M. The US drives roughly 90% of the channel ($9.44M), with Canada and the UK growing off small bases. Sourced from Omni 'Amazon Daily ASIN Report' — the same topic the GM amazon tab uses (actuals tie to the tab to the dollar).
| Territory | Q2 2026 | Q2 2025 | YoY $ | YoY % |
|---|---|---|---|---|
| United States | $9,440,292 (90.2%) | $6,430,385 (90.9%) | +$3,009,908 | +46.8% |
| Canada | $755,182 (7.2%) | $548,122 (7.8%) | +$207,060 | +37.8% |
| United Kingdom | $266,212 (2.5%) | $93,958 (1.3%) | +$172,254 | +183.3% |
| Total Amazon | $10,461,686 (100%) | $7,072,465 (100%) | +$3,389,221 | +47.9% |
Net revenue. Source: Omni Omnichannel Revenue, channel = Amazon, grouped by country.
| Territory | April | May | June | Q2 Total 2026 (YoY) |
||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 2025 | YoY | 2026 | 2025 | YoY | 2026 | 2025 | YoY | ||
| United States | $3,125,330 | $2,156,900 | +44.9% | $3,141,002 | $2,216,905 | +41.7% | $3,285,633 | $2,056,580 | +59.8% | $9,551,965(+48.5%) |
| Canada | $189,834 | $160,847 | +18.0% | $239,461 | $199,266 | +20.2% | $355,456 | $188,008 | +89.1% | $784,751(+43.2%) |
| United Kingdom | $71,573 | $26,453 | +170.6% | $88,962 | $33,633 | +164.5% | $113,673 | $33,872 | +235.6% | $274,208(+191.8%) |
| Total Amazon | $3,386,737 | $2,344,201 | +44.5% | $3,469,425 | $2,449,804 | +41.6% | $3,754,762 | $2,278,460 | +64.8% | $10,610,924(+50.0%) |
| Source | Q2 2026 | % of Net | Q2 2025 | % of Net | YoY $ | YoY % |
|---|---|---|---|---|---|---|
| Paid (ad-attributed) | $8,363,844 | 78.8% | $5,231,789 | 74.5% | +$3,132,055 | +59.9% |
| Organic | $2,247,035 | 21.2% | $1,789,231 | 25.5% | +$457,804 | +25.6% |
| Total (Net) | $10,610,880 | 100% | $7,021,020 | 100% | +$3,589,860 | +51.1% |
| Ad Efficiency | Q2 2026 | Q2 2025 | YoY |
|---|---|---|---|
| Net Revenue | $10,610,880 | $7,021,020 | +51.1% |
| Ad Spend | $2,194,782 | $1,666,984 | +31.7% |
| TACOS | 20.7% | 23.7% | −306 bps |
Revenue (+51.1%) outpaced spend (+31.7%) — that ~19pp gap is what drove TACOS lower. Caveat: paid attribution methodology has Looker reporting issues; pending validation before publishing.
Source: Omni "Amazon Daily ASIN Report" topic — the same reconciled topic the GM amazon tab uses (net basis). Amazon is pacing to ~$10.46M in Q2 2026. (The paid-vs-organic split below comes from the Amazon ads feed, a separate source, so its prior-year bars run a touch below this basis.)
US drove ~89% of the +$3.39M YoY growth. UK is small in absolute terms but grew +183.3% (proportionally biggest gain).
Net revenue basis. Paid share rose 75% → 83% then eased to 79% in Q2; organic dollars stayed in a tight $1.7–2.2M range. Attribution credits "paid" with most of the YoY gain, but the keyword-level breakdown below shows most of that paid revenue is actually brand-led demand. Dollars reconcile to Seller Central within 0.18%.
Source: Sponsored Products Search Term Report (Mar 16 – May 17, 2026, US), verified against live Omni Amazon SP Search Term Report topic. Branded = queries containing "glamnetic" / "glamnetic press on nails" / specific Glamnetic ASIN codes. Non-branded = generic queries (e.g. "press on nails", "fake nails").
The 2× ACOS gap (20.6% on branded vs 45.1% on non-branded) is the textbook signature of brand-defense bidding: ads catching demand that would have converted anyway from someone already searching "glamnetic". ACOS = ad spend ÷ ad-attributed sales, computed separately for each keyword bucket. Q2–Q4 2025 branded share is not measurable from this source (Omni data only goes back to Mar 4 2026); historical estimates would put it lower (~60–67%) on the basis that brand awareness has compounded since the D2C ramp.
Sortable by any column — click the header. Try sorting by $/SKU to see per-SKU productivity ranking instead of total revenue.
| # | Parent Collection | Q2 2026 | # SKUs | $/SKU | Q2 2025 | YoY | Launch (Amazon) | Notes |
|---|---|---|---|---|---|---|---|---|
| 1 | Tools | $1,380,577 | 14 | $98,613 | $1,391,126 | −0.8% | Mature | Evergreen consumables (glue, remover, accessories) — Amazon workhorse |
| 2 | Glam Icons | $1,164,300 | 41 | $28,398 | — | 1st Q2 | Nov 6, 2025 | Largest catalog (41 SKUs); first full Q2 on Amazon |
| 3 | Siren's Cove | $989,840 | 12 | $82,487 | $270,528 | +265.9% | May 2, 2025 | Lapping its Amazon launch quarter — strong sustain |
| 4 | Euro Summer | $831,213 | 22 | $37,782 | — | NEW | Apr 16, 2026 | NEW Q2 launch; #4 on Amazon already |
| 5 | Love Notes | $631,486 | 26 | $24,288 | — | 1st Q2 | Jan 15, 2026 | First full Q2; tapering off Q1 launch peak |
| 6 | Winter Collection | $590,798 | 3 | $196,933 | $349,464 | +69.1% | Mature | Only 3 SKUs — highest $/SKU productivity |
| 7 | Glamzilla | $418,745 | 9 | $46,527 | — | 1st Q2 | Aug 14, 2025 | First full Q2 on Amazon |
| 8 | The Juicy Drop | $348,044 | 12 | $29,004 | — | 1st Q2 | Feb 11, 2026 | Fruit collection; first full Q2 |
| 9 | Timeless Tones | $327,173 | 9 | $36,353 | $115,872 | +182.4% | Mature | Steady catalog staple |
| 10 | Nail Polish Summer | $318,396 | 7 | $45,485 | $403,815 | −21.2% | Mature | Seasonal polish; sustaining |
| 11 | Fright Night | $203,635 | 14 | $14,545 | — | 1st Q2 | Aug 28, 2025 | Halloween catalog — off-season base |
| 12 | Happily Ever After | $198,091 | 8 | $24,761 | $402,613 | −50.8% | Feb 27, 2025 | Maturing off 2025 launch |
Launch dates from glamnetic_amazon_event_timeline.json. Per-SKU view re-ranks the table: Nail Remover (1 SKU, $595K) and Nail Glue (3 SKUs, $283K each) lead per-SKU productivity, while broad-catalog launches like Glam Icons (41 SKUs, $23K each) and Love in Bloom (15 SKUs, $20K each) trail.
Sortable. % of Amzn = share of Q2 2026 Amazon total (~$10.46M).
| # | Collection | Q2 25 | Q3 25 | Q4 25 | Q1 26 | Q2 26 | % of Amzn | Trajectory | Q2→Q2 YoY |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Tools | $1.39M | $1.48M | $1.83M | $1.49M | $1.38M | 13.2% | −1% | −0.8% |
| 2 | Glam Icons | — | — | $0.60M | $0.90M | $1.16M | 11.1% | NEW | |
| 3 | Siren's Cove | $0.27M | $0.70M | $0.62M | $0.78M | $0.99M | 9.5% | +266% | +265.9% |
| 4 | Euro Summer | — | — | — | — | $0.83M | 7.9% | NEW | |
| 5 | Love Notes | — | — | — | $1.00M | $0.63M | 6.0% | NEW | |
| 6 | Winter Collection | $0.35M | $0.41M | $0.48M | $0.48M | $0.59M | 5.6% | +69% | +69.1% |
| 7 | Glamzilla | — | $0.58M | $0.53M | $0.68M | $0.42M | 4.0% | NEW | |
| 8 | The Juicy Drop | — | — | — | $0.31M | $0.35M | 3.3% | NEW | |
| 9 | Timeless Tones | $0.12M | $0.25M | $0.31M | $0.31M | $0.33M | 3.1% | +182% | +182.4% |
| 10 | Nail Polish Summer | $0.40M | $0.29M | $0.22M | $0.28M | $0.32M | 3.0% | −21% | −21.2% |
| 11 | Fright Night | — | $0.57M | $0.71M | $0.34M | $0.20M | 1.9% | NEW | |
| 12 | Happily Ever After | $0.40M | $0.19M | $0.20M | $0.19M | $0.20M | 1.9% | −51% | −50.8% |
Top 12 Amazon collections account for ~71% of Q2 2026 Amazon revenue. The mature Tools line (glue / remover / accessories, ~$1.38M) leads, followed by Glam Icons (~$1.16M) and Siren's Cove (~$0.99M); Euro Summer (~$0.83M) is the clean new-Q2 Amazon launch. The rest mix post-2025 drops still ramping with the mature workhorse catalog.
Confirmed Amazon launches landing in Q2 2026 (Glamnetic Amazon event timeline). Channel mix bar shows US / Canada / UK split.
| Collection | Launch Date | Amazon Total Q2 | Territory Mix | Comment |
|---|---|---|---|---|
| Euro Summer | Apr 16, 2026 | $612,824 | 93.4% · 3.9% · 2.7% | Clean NEW Q2 Amazon launch — full $613K is genuinely new (no older Euro Summer ASINs). Largest clean new launch of the quarter. |
| Glam Icons 2.0 | Jun 4, 2026 | $939,529 | 100.0% · 0.0% · 0.0% | Parent rollup — 2.0 Phase 1 live only ~11 days; figure is mostly sustaining original Glam Icons, not isolable to the new drop. US-only in window. |
| Glamzilla 2.0 | May 2026 | $336,528 | 88.9% · 11.1% · 0.0% | Parent rollup — blends original Glamzilla + the 2.0 sequel; can't separate at parent grain. US + Canada only. |
Note: Glam Icons ($1.16M), Siren's Cove ($0.99M), Glamzilla ($0.42M), and other 2025-launched collections also delivered substantial Amazon Q2 revenue but represent sustaining performance, not new-launch contribution. Collection-level Amazon launch dates from glamnetic_amazon_event_timeline.
Each quarter's Amazon revenue split by how recently each collection launched — newest launches at the base, aging upward into the gray existing catalog (4+ quarters old). The purple line is the share from collections launched in the trailing four quarters, which runs ~35–50%; it dips in Q2 2026 as the large Q2 2025 cohort (Siren's Cove, Glamzilla, Fright Night) ages past four quarters. Amazon leans more on its sustaining catalog (Nail Glue, Nail Remover, Nailcation) than DTC, so launch share runs lower. Current quarter projected to a full quarter. Hover any band for its revenue, share of the quarter, and collection count.
Amazon-specific promo windows. from the Glamnetic Amazon event timeline. $/day = total period revenue ÷ days. The one completed Q2 Amazon deal — the Summer Beauty Event ($1.84M over 14 days, +70.2% $/day YoY) — is compared window-over-window against the same dates a year ago. Prime Day (Jun 23–26) is mid-event and not broken out as a featured promo here; its Jun 23–25 days are in the June Amazon actuals.
| Promo | 2026 Window | Days | 2026 Revenue | 2026 $/day | 2025 Revenue | 2025 $/day | $/day YoY | 2025 vs 2026 |
|---|---|---|---|---|---|---|---|---|
| Summer Beauty Event | Apr 27 – May 10, 2026 | 14 | $1,839,259 | $131,376 | $1,080,481 | $77,177 | +70.2% | 20% off (30% slow movers) |
$/day on the x-axis, total promo revenue on the y-axis, bubble size = promo days. Grey = 2025 baseline; color = 2026. Q2 has a single completed Amazon deal — the Summer Beauty Event ($1.84M over 14 days, +70.2% $/day YoY) — plotted against its prior-year window. Prime Day (Jun 23–26) is in progress and isn't plotted as a featured promo here; its Jun 23–25 days sit in the June Amazon actuals.
The single completed Q2 Amazon deal — the Summer Beauty Event — is plotted by $/day efficiency (x-axis) and total revenue (y-axis), with bubble size = promo days; grey is the prior-year baseline, color is 2026. At $1.84M over 14 days (+70.2% $/day YoY) it sits well above its prior-year window. Prime Day (Jun 23–26) is in progress and isn't plotted as a featured promo here; its Jun 23–25 days sit in the June Amazon actuals.
2026 includes forecast for unfilled months. Source: Amazon Revenue Forecast → forecast_2026. 2026 Launched = products that have launched and have actual revenue ($6.13M full year). 2026 Pending Launch = products with future launch dates, forecast only ($5.61M full year, weighted to H2).
Q1 2024 → Q4 2026 (forward quarters include forecast).
Stepped weekly net revenue by ISO week of year, 2021–2026. Source: omni_daily_by_country.csv (same daily source feeding the Amazon daily dashboard) aggregated to ISO weeks. 2026 partial through W25 (week ending Jun 21). Hover any week for $ values.
Retail sell-in (what Glamnetic ships to retailers, at wholesale) is pacing to $11.62M in Q2 2026 (+62.2% YoY) — driven by 75.5% ULTA mainline growth (+$3.66M), the Walmart.com Digi launch (+$0.63M), Canadian additions (Shoppers/Loblaw), and Ulta @ Target door expansion. Retail sell-through (what retailers sell to consumers, at retail price) reached $13.38M (+77.7% YoY), with ULTA accounting for ~72% of total. Note the inversion: sell-through is running ahead of forecast sell-in this quarter — the reverse of last year — as ULTA POS outpaces the conservative shipment forecast.
Sell-in = wholesale revenue Glamnetic recognized from retailer POs. Sourced from GM | Ulta Revenue Model, revenue_by_vendor tab. % of Total based on $11.62M Q2 2026 sell-in. Click Other to expand the smaller-account drill-down.
| Retailer | Q2 2026 | Q2 2025 | YoY $ | YoY % | Notes |
|---|---|---|---|---|---|
| Ulta | $8,512,404(73.3%) | $4,849,001(67.7%) | +$3,663,403 | +75.5% | |
| Sephora | $1,075,963(9.3%) | $1,002,274(14.0%) | +$73,689 | +7.4% | |
| Walmart.com (Digi) | $630,799(5.4%) | — | +$630,799 | NEW | |
| Ulta @ Target | $776,429(6.7%) | $731,770(10.2%) | +$44,659 | +6.1% | |
| Walmart CAN Digi | $93,079(0.8%) | — | +$93,079 | NEW | |
| Sephora @ Kohls | $84,649(0.7%) | $44,585(0.6%) | +$40,064 | +89.9% | |
| Shoppers (Canada) | $81,888(0.7%) | — | +$81,888 | NEW | |
| Walmart Marketplace | $43,241(0.4%) | — | +$43,241 | NEW | |
| Other | $33,975(0.3%) | $73,304(1.0%) | −$39,329 | −53.7% | |
| Wholesale | $283,656(2.4%) | $419,751(5.9%) | −$136,095 | −32.4% | |
| Ulta (Digi) | $0(0.0%) | $39,432(0.6%) | −$39,432 | −100.0% | |
| Total Retail Sell-In | $11,616,082(100%) | $7,160,117(100%) | +$4,455,965 | +62.2% |
Sell-through = consumer-side dollars at retailer POS. Walmart split into Walmart-Digi (in-store Digi product line) + Walmart (Walmart.com) to match Sell-In; other retailers keep In-Store + Ecomm drill-down. % of Total based on $13.38M Q2 2026 sell-through. Note: TJX, Shoppers, and Sephora Canada don't report sell-through data — sell-in figures only.
| Retailer | Q2 2026 | % of Total | Q2 2025 | YoY $ | YoY % | Notes |
|---|---|---|---|---|---|---|
| Ulta | $9,699,899 | 72.5% | $5,648,777 | +$4,051,123 | +71.7% | |
| Walmart | $1,950,855 | 14.6% | — | +$1,950,855 | NEW | |
| Target | $1,168,770 | 8.7% | $961,913 | +$206,857 | +21.5% | |
| Sephora | $471,038 | 3.5% | $835,523 | −$364,485 | −43.6% | |
| Kohl's | $79,309 | 0.6% | $70,510 | +$8,799 | +12.5% | |
| Other (Dillards) | $14,818 | 0.1% | $17,078 | −$2,260 | −13.2% | |
| Total Retail Sell-Through | $13,384,689 | 100% | $7,533,801 | +$5,850,889 | +77.7% |
Sell-in wholesale revenue. Source: GM | Ulta Revenue Model → revenue_by_vendor tab. Other = smaller / discontinued accounts (everyone outside the major retailers above).
| Retailer | April | May | June | Q2 Total 2026 (YoY) |
||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 2025 | YoY | 2026 | 2025 | YoY | 2026 | 2025 | YoY | ||
| Ulta | $948,978 | $536,577 | +76.9% | $4,537,702 | $2,565,735 | +76.9% | $3,089,154 | $1,746,689 | +76.9% | $8,512,404(+75.5%) |
| Sephora | $122,314 | $113,937 | +7.4% | $181,428 | $169,003 | +7.4% | $772,221 | $719,334 | +7.4% | $1,075,963(+7.4%) |
| Walmart.com (Digi) | $279,137 | — | — | $313,953 | — | — | $37,709 | — | — | $630,799(—) |
| Ulta @ Target | $364,728 | $343,749 | +6.1% | $100,100 | $94,342 | +6.1% | $311,601 | $293,678 | +6.1% | $776,429(+6.1%) |
| Walmart CAN Digi | $34,167 | — | — | $29,829 | — | — | $28,622 | — | — | $93,079(—) |
| Sephora @ Kohls | $2,389 | $1,258 | +89.9% | $8,410 | $4,430 | +89.9% | $73,850 | $38,897 | +89.9% | $84,649(+89.9%) |
| Shoppers (Canada) | $960 | — | — | $7,200 | — | — | $73,728 | — | — | $81,888(—) |
| Walmart Marketplace | $11,296 | — | — | $20,259 | — | — | $18,499 | — | — | $43,241(—) |
| Other | $13,142 | $28,355 | −53.7% | — | — | — | $20,833 | $44,949 | −53.7% | $33,975(−53.7%) |
| Wholesale | $178,480 | $264,113 | −32.4% | — | — | — | $105,176 | $155,638 | −32.4% | $283,656(−32.4%) |
| Ulta (Digi) | — | — | — | — | — | — | — | — | — | $0(−100.0%) |
| Total Retail | $1,955,591 | $1,287,990 | +51.8% | $5,198,881 | $2,833,510 | +83.5% | $4,531,393 | $2,999,185 | +51.1% | $11,616,082(+62.2%) |
ULTA mainline expansion (+$3.66M, +75.5% YoY) alone drove ~82% of the $4.46M retail sell-in YoY growth. The Walmart ramp added +$0.77M combined (Walmart.com Digi $0.63M + Walmart CAN Digi $0.09M + Marketplace $0.04M), and the Canadian launch (Shoppers/Loblaw +$0.08M) chipped in. Sephora was roughly flat (+$0.07M); wholesale and discontinued retailers churned −$0.14M, partially offsetting. Quarter sell-in $11.62M, +62.2% YoY.
Five "NEW" retailer launches in Q2 2026 (Walmart-Digi, Shoppers/Loblaw, Sephora Canada, plus Burlington and Ulta Mexico in Other) added $3.5M of net new revenue. Ulta mainline grew +75.5% and TJX (off-price) more than tripled (+319%). Sephora US is the only material decline (−$260K). Other bundles 15 smaller/discontinued accounts (Faire, Burlington, Ulta Mexico, Dillards, Von Maur, Shopify WHSL, Revolve, plus 8 discontinued: Ulta-Digi, FFF, Anthropologie, Military, BB, Beauty Brands, Nordstrom, Free People) — the −54% YoY decline is driven by the discontinuations. Full breakdown in the expandable Other row of the sell-in table above.
Stepped weekly retail sell-through (consumer-side POS revenue) by ISO week of year, 2021–2026. Source: Omni retail_daily_sku_sales topic. 2026 partial through W24 (week ending ~Jun 21). Hover any week for $ values. Other = Dillards (only "smaller" account in this Omni dataset; TJX, Shoppers, and Sephora Canada don't report sell-through). Note: non-ULTA/Walmart stores (Target, Sephora, Kohl's, Dillards) report POS on a ~3–4 week lag, so the most recent weeks taper as those feeds have not yet landed; Walmart's W23–W24 near-zero reflects an attribution-feed cutover, not a demand drop.
Running total of retail sell-in from W1 onward, by year. 2026 partial through W25 (week ending ~Jun 21). Source: GM | Retail Ops Dashboard → rev_by_vendor_by_date. Hover any point for cumulative $ at that point in the year.
Retail sell-in is order-driven and back-loaded this quarter — May is the peak month at $5.2M, driven by ULTA's $4.54M shipment (the single largest retailer-month), with June at $4.5M and a lighter April at $2.0M. Quarter sell-in totals $11.62M (+62.2% YoY). Amazon shown gross to match the Amazon tab; DTC shown net; small UK folded into the Shopify line.
May skewed retail-heavy on ULTA's large shipment; April and June were more balanced. Retail's monthly share swings with PO timing. TikTok Shop's share is small but consistent across all three months.
Eight of the top ten Amazon collections in Q2 2026 are 2025 or 2026 launches — only Nail Glue, Nail Remover, Nailcation, and Fall Forest predate 2025. Catalog rotation is the dominant growth lever on Amazon.
Q2 2026 is pacing to $30.15M against a $31.57M plan — −$1.42M / −4.5% under goal. The shortfall is led by DTC (−12.2%, with TikTok Shop the largest single miss against an aggressive plan) and Amazon (−6.6%); Retail sell-in is the lone channel ahead of plan (+4.0%). All figures are mid-quarter projections from actuals through Jun 25, so pacing can still recover by quarter-close.
| Channel / Sub-channel | Goal | Actual | Variance $ | Variance % | Progress vs Goal | Notes |
|---|---|---|---|---|---|---|
| ▶Amazon | $11.20M | $10.46M | −$738.3K | −6.6% | 93% | |
| ▶DTC | $9.20M | $8.41M | −$787.7K | −8.6% | 91% | |
| ▶Retail Sell-In | $11.17M | $11.62M | +$446.1K | +4.0% | 104% | |
| Total | $31.57M | $30.49M | −$1.08M | −3.4% | 97% |
Variance = (Actual − Goal) ÷ Goal. Ulta @ Target is the clamped outlier — pacing to $776K against a conservative $50K plan (true variance +1,453%), clamped at the +50% chart edge for readability. On the downside, Walmart.com Digi (−47.4%), TikTok Shop (−36.7%), and Retail-Other (−96.6%) are the largest misses against aggressive plans. These are mid-quarter projections from actuals through Jun 25, so pacing can still close by quarter-end.
Click ▶ to expand sub-channel rows. Goals from Glamnetic Revenue Goals sheet; actuals net basis from Omni. Walmart-Digi had no Q2 2026 goal (in-store launch decided post-plan).
| Channel / Sub-Channel | April | May | June | Q2 Total | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goal | Actual | Var % | Goal | Actual | Var % | Goal | Actual | Var % | Goal | Actual | Var % | |
| ▶Amazon | $3.34M | $3.39M | +1.4% | $3.57M | $3.47M | −2.8% | $4.29M | $3.75M | −12.5% | $11.20M | $10.46M | −6.6% |
| ▶DTC | $3.06M | $3.06M | +0.1% | $3.02M | $2.60M | −14.0% | $3.12M | $2.29M | −26.5% | $9.20M | $8.41M | −8.6% |
| ▶Retail Sell-In | $2.42M | $1.96M | −19.2% | $3.62M | $5.20M | +43.6% | $5.13M | $4.53M | −11.8% | $11.17M | $11.62M | +4.0% |
| Total | $8.82M | $8.41M | −4.7% | $10.21M | $11.27M | +10.3% | $12.54M | $10.58M | −15.7% | $31.57M | $30.49M | −3.4% |
Retail sell-in is order-driven and lumpy by month, so monthly pacing is noisy — Q2 is back-loaded into ULTA's large May shipment. Within the quarter, Amazon and DTC are pacing below an aggressive plan while Retail runs ahead; judge pacing on the quarter, not any single month. June is a partial (mid-quarter) month, which understates its pacing.
Methodology: Goals from Glamnetic Revenue Goals sheet — goals (redesigned) tab. Actuals from Omni "Omnichannel Revenue" model, net basis. Amazon territory sum: US $9.44M + CA $755.2K + UK $266.2K = $10.46M (matches Amazon total). "Other Wholesale" goal column "Retail/WHSL" in source sheet covers retail/wholesale sell-in excluding Ulta and Walmart.
All revenue figures pulled from Omni model glamnetic_snowflake, topic Omnichannel Revenue. Channel labels mapped as: Amazon = amazon; DTC = shopify + tiktok shop; Retail = retail sell-in. Wholesale sell-in ($1.79M Q2 2026) is excluded from the channel mix view but tracked separately.
All figures are net revenue (post-discount, post-refund), per the Q1 review. Channel-level totals pulled from the Omnichannel Revenue topic. Some sub-channel detail tables (top collections, by territory) may still reflect gross — those will be reconciled to net in a follow-up pass. Contribution margin and ad efficiency remain out of scope for V1.
Launch revenue and promo-period revenue are not yet split in this V1. Per the Q1 methodology note (Love Notes vs Euro Summer), separating launch-SKU baseline from co-occurring promo lift is a methodology requirement before YoY launch comps are reliable. V1.1 target: tie each major launch's revenue to a clean window before its first promo, then show "launch + promo" lift separately.
Generated 2026-06-26 · Glamnetic Quarterly Report V1 · Steph Pierson